ADVIZOR Predictive Analytics provides a very easy point-and-click interface to use a rich multi-variate regression to (1) identify causal factors, and (2) predict behavior.
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Home > Markets > Advancement > Prospect Identification
Advancement Advizor Location of top prospects  Distribution by class year Prospect IdentificationThe ChallengeOf all the challenges facing an advancement executive, perhaps none is as important as finding the right prospects for the right asks at the right times. All too often major giving efforts focus on the existing top donors to finish off a campaign or make a key donation to a new cause. Yet, there are many other prospects who, if approached in the right manner, would step up and give. Unfortunately, most of the analytical systems currently in place at advancement offices severely limit the staff's ability to:
The Solution Finding the "right" person. (6 min video)  Million dollar donor profile (4 min video)
The ResultADVIZOR's clients have:
CASE STUDY: VISUAL DISCOVERY™ IN ACTIONThe NeedYour team is kicking off a campaign to raise money for a new soccer stadium and the opening event is next month in Chicago. Your team needs to know which individuals are most likely to support a new soccer stadium and, from that list, who to invite to the kick-off fundraising event. The Prospect PoolIt has been determined that each prospect must:
Ideally prospects are also alums who have participated in soccer, participated in another sport, are active members of the new alumni online community, and/or have given to another institutions athletic program. The ChallengeNow think about where that data is housed. For this example we will assume the following:
To get to your answer you will need to create a query for each system, run the query, export the data, compare the results from each system, and finally prepare a list. This process might take anywhere from a few days to several weeks if there is a back-log in your IT department. In some cases it may not even be doable. The SolutionWith Advizor Visual Discovery you will have already created a virtual data warehouse of all four databases in-memory, with the data linked by a common ID. In a matter of minutes you will be able to not only answer the question of who to invite, but you will likely also see additional criteria which you can use to fine tune your list. With the results in hand you simply click to publish them to the event planners and gift officers assigned to this event. This is not a fantasy; it is a reality than can be enjoyed by fundraisers today. |
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