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Campaign Reporting & Analysis

Trend Analysis

The Challenge

Running a campaign is an important and complicated task. The process of tracking progress against plan and the timeline to reach key goals generates many questions from different sources. There is a critical need to have accurate data in one place that can be cut different ways to respond AND clearly communicate results to various involved stakeholders.

Key questions that arise often include:

  • Which groups are on plan, which groups are behind plan? For the ones that are behind plan, why are they behind plan and what do they need to do to get caught up?
  • Who were the large donors to our capital campaign?
  • Who were the targets that we approached but did not give?
  • How can I reconcile legal, vs. recognition, vs. directing, vs. campaign credit? Are we looking at results the right way?

The Solution

YTD Closes
ADVIZOR makes it easy to see all the data, and slice and dice it across various dimensions to quickly and easily get answers to these and other questions without going back to IT or Advancement Services for custom reports. And, with highly visual displays that readily communicate the stories the data is telling, it is easy to communicate the results to management.

The Result

ADVIZORs clients have:

  • Answered management questions rapidly...
  • ...often in real time in meetings as they are asked
  • Communicated results effectively
  • Reduced custom report loads on IT and/or Advancement Services by over 50%

With ADVIZOR we were able to quickly zoom in from a university overview to specific fundraisers in a specific school that needed help. Not only was this quick and easy, but the visual charts were compelling to management.

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